Blogs

Why Matcha Is the Drink of Choice for Gen Z

Why Matcha Is the Drink of Choice for Gen Z

Gen Z has embraced matcha for its calm energy, cultural depth, and creative versatility. This blog explores how the younger generation is reshaping tea culture.

Why Matcha Is the Drink of Choice for Gen Z

Gen Z has embraced matcha for its calm energy, cultural depth, and creative versatility. This blog explores how the younger generation is reshaping tea culture.

The 2025 Matcha Shortage: Why it's Happening and How it Affects You

The 2025 Matcha Shortage: Why it's Happening an...

This blog explores the 2025 matcha shortage, examining causes like rising global demand, fewer farmers, and new U.S. tariffs—plus what this means for matcha fans worldwide.

The 2025 Matcha Shortage: Why it's Happening an...

This blog explores the 2025 matcha shortage, examining causes like rising global demand, fewer farmers, and new U.S. tariffs—plus what this means for matcha fans worldwide.

Holiday Tea Delights in Japan: Matcha, Hojicha, and Genmaicha Favorites

Holiday Tea Delights in Japan: Matcha, Hojicha,...

Celebrate the holidays with Japan’s seasonal tea drinks! From matcha hot chocolate to hojicha eggnog and genmaicha ginger tea, explore warm and festive flavors.

Holiday Tea Delights in Japan: Matcha, Hojicha,...

Celebrate the holidays with Japan’s seasonal tea drinks! From matcha hot chocolate to hojicha eggnog and genmaicha ginger tea, explore warm and festive flavors.

Black Friday in Japan: A Unique Blend of Tradition and Trend

Black Friday in Japan: A Unique Blend of Tradit...

Black Friday in Japan is a unique blend of Western-style sales and Japanese shopping traditions. From practical discounts to seasonal goods, explore how Japan has adapted this global shopping event.

Black Friday in Japan: A Unique Blend of Tradit...

Black Friday in Japan is a unique blend of Western-style sales and Japanese shopping traditions. From practical discounts to seasonal goods, explore how Japan has adapted this global shopping event.

Perfect Pairings: Foods That Complement Genmaicha

Perfect Pairings: Foods That Complement Genmaicha

Genmaicha’s nutty, roasted flavor pairs beautifully with rice dishes, light snacks, and mildly sweet desserts. Explore the best food combinations to enjoy with this traditional Japanese tea.

Perfect Pairings: Foods That Complement Genmaicha

Genmaicha’s nutty, roasted flavor pairs beautifully with rice dishes, light snacks, and mildly sweet desserts. Explore the best food combinations to enjoy with this traditional Japanese tea.

Uji: A Historic Hub of Japanese Matcha Culture

Uji: A Historic Hub of Japanese Matcha Culture

Uji, Kyoto, is a historic hub of Japanese tea culture, renowned for matcha. From its origins in the Kamakura period to modern tea traditions, discover Uji's timeless legacy.

Uji: A Historic Hub of Japanese Matcha Culture

Uji, Kyoto, is a historic hub of Japanese tea culture, renowned for matcha. From its origins in the Kamakura period to modern tea traditions, discover Uji's timeless legacy.